Why Every Creator Deserves an Agent

A new kind of agent could help creators navigate and negotiate a rapidly evolving landscape

Part of making it as a creator is the luxury of having an agent — someone who pitches your talent to others, advocates for your rights in contract negotiations, and makes sure the value of your talent is captured to the maximum extent possible in every situation.

Having an agent’s representation has long been the privilege of elite actors, authors, and athletes.

But the core service of an agent — representing and amplifying a person’s talent to others — is something that everyone should have the opportunity to benefit from.

One stellar literary agent was a game-changer for me as a writer, and led me to believe that every creator — whether you are writing, illustrating, making NFTs, speaking, podcasting, or exercising any other creative talent — should have one too.

Not very long ago the vast majority of the U.S. population didn’t have a personal computer; they fell behind the few who did when it came to getting and creating new jobs and new companies in the information economy. Likewise, …