Luke Burgis Newsletter

Luke Burgis Newsletter

The Book As Live Wire

On nonfiction, AI, and reader experience

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Luke Burgis
Jun 14, 2026
∙ Paid

Before you read this: If you enjoy my writing here, the best thing you could do to support my work is to pre-order a copy of The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion, which comes out on Tuesday, June 16. To the extent that you’re on social media, or write your own Substack, I’d be extremely grateful if you’d consider spreading the word this week. If you’re in NYC, come join me in Brooklyn on Tuesday for a party to celebrate.

Nonfiction Will Be Disrupted

I was on a train from NYC up to Rhode Island to give a talk on Saturday when I was floored by this recent blog post from Tim Ferriss, author of The 4-Hour Workweek, one of the bestselling nonfiction authors of the past two decades. It’s titled “Has AI Already Killed How-To Nonfiction? Sales Trends, My Personal Data, and What It Might Mean for the Future.” He opens with this chart of his book sales over the past three years.

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