Lamborghini vs. Ferrari—The Hidden Story of Desire
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Lamborghini vs. Ferrari—The Hidden Story of Desire
Why rivalry drove Ferruccio Lamborghini into a new business, and how he knew when it was time to slam on the brakes and exit
An excerpt from Wanting: The Power of Mimetic Desire in Everyday Life (St. Martin’s Press, 2021), published with permission.
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