Cargo Cult Startups
Imitating the Externals—A Conversation with Peter Thiel
In November 2019, I sat down with Peter Thiel to talk about his philosophical mentor, René Girard. We spoke about the consequences of Girard’s mimetic theory across business, investing, culture, education, and many other domains.
At one point, Peter told me a story about his father that took me by surprise.
“My dad worked these large engineering projects,” he said. “One of them was at Lihir Island, off the coast of Papua New Guinea. I remember that on the way to the air strip there was this concession stand with people standing around. They were all “businessmen”—or at least playing the role of businessmen. But they would just stand around and chat. Nobody was buying or selling anything.”
What were they doing, then? The locals were engaged in a ritual. They were imitating the behavior of the wealthy businessmen who had recently come to the island. (Lihir is well-known for its open-pit gold mine, though Thiel didn’t tell me what…