I recently hosted this conversation in Washington, DC, with Craig Robins, CEO and President of Dacra (one of the architects behind the artistic renewal and cultural enrichment of Miami), Alexandra Winokur, President of the Americas at the legendary fashion house Christian Dior Couture, and Ryan Resch, Assistant General Manager and VP of Strategy for the NBA’s Phoenix Suns.
If this seems like a strange mash-up, well, it sort of is. But it’s exactly the kind of unexpected conversation that I believe we need more of. I see each of these leaders as having integral roles to play as “architects of desire”, each in their own way.
Bernard Arnault, who is the founder, chairman and CEO of LVMH (Moët Hennessy Louis Vuitton, the parent company of Christian Dior), has said: “Luxury, for me, is how you can create desire. The most important word in our business is desire, how to create desire.” I ask Alexandra directly about this as part of this conversation.
Ryan Resch and I share the story of his …
